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Presentation and Publicity

Fall 2011 Chile Semester

How do you get the world to take notice of your company? What are tips and tricks to present your business? What tools do you need to succeed with outreach? How do you identify newsworthy milestones? How do you craft a successful media release? What are effective tactics to get social media, the blogosphere and traditional media to take notice? What are common media mistakes for new companies?

Goal:
Prepare for publicity.

Date:
2012-01-16, 06:30 PM

Mentors


8.71
Marcelo Guital
CEO and Founder, Guital & Partners

nternational expert in building and showing marks of entrepreneurship and manager innovacion.Creador Benedictino Waters, who after being bought by Coca-Cola Company is being studied in Chile and abroad to become one of the most important cases of entrepreneurship internat...

8.14
Ari Wurmann
CEO and Founder, Glupper

Ari founded in 2005 a fast food company which shock US market, with his innovative products: Franktitude. Once he arrived to Chile, he started new business in different areas. His newest company is Glupper.com, a e-commerce website based on bids.

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