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Naming and Branding

Fall 2011 Chile Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2011-10-17, 06:30 PM

Mentors


7.89
Cynthia Traeger
CEO, Pacific Siren International LLC

Cynthia Traeger concurrently serves as CEO, Pacific Siren International LLC and President, VSI Pacific. Ms. Traeger serves as an advisor to the board, Faulkner Information, was a participant and author with the American Bar Association's Digital Evidence Work Group, and h...

6.59
Greg Barton
ceo, BNamericas.com

My name is Greg Barton and I´m the founder and CEO of BNamericas.com, Latin America´s leading online business insights service providing daily news, data and analysis on 12 industry sectors like oil and gas, mining, energy, infrastrucuture, banking and tech/telecoms. I am...

8.56
Leo Prieto
Founder, Betazeta

Online since 1993, creating internet projects since 1996 and building companies since 1999. Leo first pioneered the web design industry in Chile at the ripe age of 19 with his first company, ImageMaker, which quickly grew to become one of the most respect digital creat...

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