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Startup Research

Fall 2011 Chile Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Goal:
Choose your business and market.

Date:
2011-10-11, 06:30 PM

Mentors

Paolo Colonnello
CEO, Blue Company
Cynthia Traeger
CEO, Pacific Siren International LLC
Jay Applewhite
COO, BNamericas

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