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Startup Research

Fall 2011 Chile Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Goal:
Choose your business and market.

Date:
2011-10-11, 06:30 PM

Mentors


7.78
Paolo Colonnello
CEO, Blue Company

Passionate about user driven content creation and community building. Co-founder of Blue Company, creators of Bligoo.com. Bligoo is the largest Latin American metacommunity. It is the platform where people behind one dream, can work online to make it happen offline. Bl...

8.00
Cynthia Traeger
CEO, Pacific Siren International LLC

Cynthia Traeger concurrently serves as CEO, Pacific Siren International LLC and President, VSI Pacific. Ms. Traeger serves as an advisor to the board, Faulkner Information, was a participant and author with the American Bar Association's Digital Evidence Work Group, and h...

8.00
Jay Applewhite
COO, BNamericas

Jay Applewhite is a managing partner and COO of Business News Americas, an online media company based in Santiago, Chile. Prior to BNamericas, Jay has worked in research and business development roles within the banking industry. Educational background includes a busine...

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