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Creative and knowledge-intensive industries are vitally important to economic development and the City of Perth recognises the significant role that entrepreneurship and innovation plays in driving tangible economic outcomes. 

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Sales and Traction

Perth Autumn 2014 Semester

How do you identify and close your very first paying customers? What are best practices to charge these first paying customers? Should you charge more or less in the beginning? How do you develop a sales funnel or conversion funnel? What are some best practices to track leads and sales? How do you hustle leads and close the first sales, whether business licenses or consumer subscriptions? How do you develop a culture of sales and generating revenues in the early days of a new company?

Start generating traction.
2014-07-31, 06:30 PM


Brodie McCulloch
Managing Director, Spacecubed

Brodie is the Managing Director of Spacecubed Coworking, Collaboration and Innovation Space. Previously, Brodie has held Marketing and Management roles at Multinational Companies focused on Digital, Experience, Revenue and Sales. Brodie has a B.A. in Marketing Management ...

Claire McGregor
Co-Director, Founder Institute, Perth Chapter

Claire is currently Head of Marketing at Agworld, an agricultural software startup based in Perth operating in Australia, the US, South Africa and New Zealand. Claire also works as an eCommerce and digital marketing consultant, a mentor and organiser for Startup Weekend a...

Rob Newman
Co-Founder & Executive Director, Stone Ridge Ventures

Rob Newman has established a unique track record as a successful Australian high technology entrepreneur in both Australia and Silicon Valley. Rob has twice founded and built businesses based on technology from Western Australian Universities and both times successfully e...

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