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Research and Customer Development

Perth Autumn 2014 Semester

What research can you do to validate or to kill an idea? Does the market that you choose matter? What are good markets, and what are bad markets? Do competitors matter and why? How do you define your competitive landscape? How do you determine the key assumptions of your business? Can key assumptions be tested? What are tactics to test key assumptions when you just have an idea? How do you identify and interview potential customers? What are some tactics for effective surveying?

Goal:
Test your ideas with research.

Date:
2014-05-22, 06:30 PM

Mentors


7.40
Sam Birmingham
Senior Startup Coach, Pollenizer

Sam is the lead organizer for Startup Weekend Perth, as well as Senior Startup Coach at Pollenizer. Sam's previous experience includes a stint as Applications Product Manager at iiNet, and his own startup, WeBe. He is passionate about startups, innovation and challenging ...

7.60
Sheryl Frame
Case Manager, Commercialisation Australia

Sheryl has worked in diverse public and private sector business and industry, including resources, healthcare, biometrics and IT. She maintains positions on the Executive Board of Australian Women in IT, Science and Engineering (AWISE), as Vice President since 2008, and a...

8.00
Claire McGregor
Co-Director, Founder Institute, Perth Chapter

Claire is currently Head of Marketing at Agworld, an agricultural software startup based in Perth operating in Australia, the US, South Africa and New Zealand. Claire also works as an eCommerce and digital marketing consultant, a mentor and organiser for Startup Weekend a...

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