Marketing and Sales

Spring 2011 Los Angeles Semester

How do you portray yourself and your business to the world? How do you tell the story of your company? How do you define your ultimate success? How do you attract the first customers and partners to your vision? How do you involve your customers and partners in your success? What are techniques to refine your messaging?

Goal:
Identify and convey your positioning.

Date:
2011-05-16, 06:30 PM

Mentors


8.79
Wayne Bos
Chairman, Minergy

Wayne is the chairman of Minergy, a waste to energy company. He is also a director on the board of Communications Australia and Ansett Flight Simulator Centre, and was previously the CEO of Natrol, inc., Tomorrow Corporation, Sausage Software, and Technology Business Inte...

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