Wilson Sonsini Goodrich & Rosati is the premier legal advisor to technology and growth enterprises worldwide, as well as the investment banks and venture capital firms that finance them. Over the past four decades, Wilson Sonsini Goodrich & Rosati has established its reputation by having an unmatched knowledge of its clients' industries and deep and long-standing contacts throughout the technology sector. The firm's legal expertise serves clients at all stages of growth, from venture-backed start-up companies to multibillion-dollar global enterprises. The firm's clients include some of the most recognized names in the technology, retail, life sciences, venture capital, and finance sectors. The firm has offices in Austin, Palo Alto, New York, San Diego, San Francisco, Seattle, Shanghai, and Washington, D.C.

Marketing and Publicity

Winter 2009 Greater DC Area Semester

What is the story of your company and your offering? How do you sell that story? Who are you trying to reach with the story? Do you solve a problem, create controversy, offer something new? Are you a pain killer or a vitamin? What is your brand? What are the best tactics for your outreach: publicity, guerilla marketing, advertising? How do you measure the success of your efforts and your spending?

Goal:
Create a marketing and publicity plan.

Date:
2010-03-02, 06:00 PM

Mentors


7.86
Joshua Konowe
Founder & CEO, Uppidy.com

Joshua Konowe is the CEO & Co-Founder of Uppidy.com. Uppidy let's everyone search, store and publish their text/sms messages for free. Previously, I founded and exited both BrandClick.com & eAgent.com. In the 90's I worked up and down Madison Ave. for Nielsen, TheDeal...

8.41
Jill Stelfox
VP & GM, Location Solutions, Zebra

Jill has founded and run several companies, including founding two venture capital backed technology companies. She is a successful serial entrepreneur, having bought & sold dozens of companies, raised over fifty million in venture capital & returned over 1000X to investo...

8.18
Jared Goralnick
Founder & CEO, AwayFind

Jared Goralnick is the Founder & CEO of AwayFind, a web application that helps people to escape from email by notifying them of urgent messages. In addition to leading business development and managing the team at AwayFind, he also hosts Ignite DC, co-organizes Inbox Love...

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