Shulman Rogers
Shulman Rogers, a full service law firm with nearly 100 attorneys, provides corporate services including business planning, mergers and acquisitions, securities, employment, intellectual property, immigration, government contracting, tax, telecommunications, cybersecurity, corporate governance, as well as other areas. In addition, the firm has vast experience in real estate transactions, both commercial and residential closings, leasing, landlord-tenant, commercial development, acquisition, sales and related matters. Our litigators offer extensive experience in complex litigation, and all methods of dispute resolution including mediation and arbitration. Personal legal services include trust and estate planning, family law, real estate settlements, medical malpractice and personal injury.

Planning Solutions Group
Planning Solutions Group is a financial planning firm that specializes in developing innovative concepts for wealth creation and preservation. PSG is comprised of 3 partners with over 60 years of combined industry experience, a team of associate planners, and a dedicated support staff which includes two an attorney who provides advanced estate and tax planning solutions, and a Chartered Financial Analyst (CFA) for the development of creative investment strategies.

Wilson Sonsini Goodrich & Rosati is the premier legal advisor to technology and growth enterprises worldwide, as well as the investment banks and venture capital firms that finance them. Over the past four decades, Wilson Sonsini Goodrich & Rosati has established its reputation by having an unmatched knowledge of its clients' industries and deep and long-standing contacts throughout the technology sector. The firm's legal expertise serves clients at all stages of growth, from venture-backed start-up companies to multibillion-dollar global enterprises. The firm's clients include some of the most recognized names in the technology, retail, life sciences, venture capital, and finance sectors. The firm has offices in Austin, Palo Alto, New York, San Diego, San Francisco, Seattle, Shanghai, and Washington, D.C.

Marketing and Publicity

Winter 2009 Greater DC Area Semester

What is the story of your company and your offering? How do you sell that story? Who are you trying to reach with the story? Do you solve a problem, create controversy, offer something new? Are you a pain killer or a vitamin? What is your brand? What are the best tactics for your outreach: publicity, guerilla marketing, advertising? How do you measure the success of your efforts and your spending?

Goal:
Create a marketing and publicity plan.
Date:
2010-03-02, 06:00 PM

Mentors


Joshua Konowe
Founder & CEO, Uppidy.com

Joshua Konowe is the CEO & Co-Founder of Uppidy.com. Uppidy let's everyone search, store and publish their text/sms messages for free. Previously, I founded and exited both BrandClick.com & eAgent.com. In the 90's I worked up and down Madison Ave. for Nielsen, TheDeal...

Jill Stelfox
VP & GM, Location Solutions, Zebra

Jill Stelfox joined Zebra location solutions as Vice-President and General Manager in November 2012, tasked with directing strategy to enhance, still further, the innovative solutions, market leading applications, and exceptional value offered by the company. Her goal...

Jared Goralnick
Founder & CEO, AwayFind

Jared Goralnick is the Founder & CEO of AwayFind, a web application that helps people to escape from email by notifying them of urgent messages. In addition to leading business development and managing the team at AwayFind, he also hosts Ignite DC, co-organizes Inbox Love...

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