Startup Research

Spring 2011 Los Angeles Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Goal:
Choose your business and market.

Date:
2011-02-28, 06:30 PM

Mentors


9.00
Ken Rutkowski
CEO / Founder, METal

Ken Rutkowski enables clients to understand market dynamics and consistently out-maneuver their competition. Combining technology, rigorous research, in-depth analysis and a firm grasp of the competitive marketplace, his business intelligence team provides the information...

9.00
Simon Mainwaring
CEO, Mainwaring Creative

Simon Mainwaring is a former Nike creative, worldwide creative director for Ogilvy, author/speaker & idea junkie. He worked at many of the world’s best ad agencies (Wieden, Saatchi, Chiat, Goodby, Leagas), winning over 70 international awards (Cannes, One Show, D&AD), and...

7.79
Taryn Rose
CEO

If an orthopedic surgeon recommended a brand of high heels to you, you'd probably be wise to pay attention. In essence, that's what you get when you buy a pair of Taryn Rose shoes, since Rose herself was trained as an orthopedic surgeon. In 1998, Taryn Rose launched he...

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