Spring 2011 San Diego / Orange County Semester
What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?
Choose your business and market.
2011-03-24, 06:00 PM
CEO & Serial Entrepreneur, PARC, Xerox Company
Jim Kaskade has 10+ years as a CEO/senior executive building high-tech products, teams, and businesses in the areas of cloud computing software, Software as a Service (SaaS), online and mobile digital media, online and mobile advertising, and semiconductors. He has an add...