Branding and Marketing

New York Winter 2013 Semester

How do you establish yourself as an expert in your field? What tools are used to follow important news and narratives? How do you identify and create industry narratives of your own? How do you identify and connect with influencers and journalists? What infrastructure do you need to be influential? How do you create content that attracts readers and commentary? How do you grow your influence in a market over time?

Goal:
Establish market credibility.

Date:
2014-04-02, 06:30 PM

Mentors


8.85
Matt Mandell
Digital Engagement Strategy, Mandell Enterprises

Matt is a serial entrepreneur and the founder of several companies, and currently operates a consulting firm specializing in revenue optimization for mid market B2B and B2C companies. He currently owns Store4Summer.com and SimpleStorage.com storage companies in the Washin...

8.15
Alexandra Wilson
Founder and Chief Merchandising Officer, Gilt Groupe

Alexandra Wilkis Wilson is Founder and Chief Merchandising Officer of Gilt Groupe. Prior to co-founding Gilt Groupe, Alexandra managed retail operations at Bulgari, and before that she managed Leather Goods Sales Planning for Louis Vuitton North America. Alexandra bega...

4.25
Dan Seidman
Founder / CEO, Promotional Communications LLC

My name is Daniel Seidman and I am a Partner/Founder of Promotional Communications LLC. My previous company was DigiX BVBA which I founded in 2008 and sold to Promotional Communications in 2008. Other creations of mine are GrapeX, the worlds first online wine fu...

9.31
Michael Chad Hoeppner
CEO, GK Training & Communications

Michael Hoeppner is the CEO and president of GK Training and Communications, a firm dedciated to giving individuals, companies, and organizations the skills necessary to reach their highest goals in work and life. He leads a team of coaches who help professionals achieve ...

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