Branding and Marketing
New York Winter 2013 Semester
How do you establish yourself as an expert in your field? What tools are used to follow important news and narratives? How do you identify and create industry narratives of your own? How do you identify and connect with influencers and journalists? What infrastructure do you need to be influential? How do you create content that attracts readers and commentary? How do you grow your influence in a market over time?
Establish market credibility.
2014-04-02, 06:30 PM
Digital Engagement Strategy, Mandell Enterprises
Founder and Chief Merchandising Officer, Gilt Groupe
Founder / CEO, Promotional Communications LLC
Michael Chad Hoeppner
CEO, GK Training & Communications