Naming and Positioning

New York Winter 2013 Semester

How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?

Goal:
Name your business.

Date:
2014-02-05, 06:30 PM

Mentors


8.06
Rob Principe
Founder & CEO, Scratch Music Group, Inc.

Rob Principe is the founder and CEO of Scratch Music Group, Inc., a venture-backed, high growth music and technology company. Since its founding in 2002, Scratch has built the first and largest national network of heavily screened marquee DJs (900+ members), which it util...

8.39
Matt Mandell
Digital Engagement Strategy, Mandell Enterprises

Matt is a serial entrepreneur and the founder of several companies, and currently operates a consulting firm specializing in revenue optimization for mid market B2B and B2C companies. He currently owns Store4Summer.com and SimpleStorage.com storage companies in the Washin...

8.37
Aaron Price
cofounder, livecube.co

Aaron is the cofounder of livecube.co, the worlds most engaging event app used by many Fortune 1000 companies. He's also the founder of the the award-winning NJ Tech Meetup, NJ's largest tech community. With an early entrepreneurial drive sparked when awarded a patent i...

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