Naming and Positioning

New York Winter 2013 Semester

How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?

Goal:
Name your business.

Date:
2014-02-05, 06:30 PM

Mentors

Rob Principe
Founder & CEO, Scratch Music Group, Inc.
Matt Mandell
Digital Engagement Strategy, Mandell Enterprises
Aaron Price
cofounder, livecube.co

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