Research and Customer Development
New York Winter 2013 Semester
What research can you do to validate or to kill an idea? Does the market that you choose matter? What are good markets, and what are bad markets? Do competitors matter and why? How do you define your competitive landscape? How do you determine the key assumptions of your business? Can key assumptions be tested? What are tactics to test key assumptions when you just have an idea? How do you identify and interview potential customers? What are some tactics for effective surveying?
Test your ideas with research.
2014-01-29, 06:30 PM
CIO, Next Jump
SVP Software Engineering, Next Jump
Currently the SVP Software Engineering at Next Jump, Albert has over 15 years of Internet technologies, IT, CRM, and interactive marketing experience.