Wilson Sonsini Goodrich & Rosati is the premier legal advisor to technology and growth enterprises worldwide, as well as the investment banks and venture capital firms that finance them. Over the past four decades, Wilson Sonsini Goodrich & Rosati has established its reputation by having an unmatched knowledge of its clients' industries and deep and long-standing contacts throughout the technology sector. The firm's legal expertise serves clients at all stages of growth, from venture-backed start-up companies to multibillion-dollar global enterprises. The firm's clients include some of the most recognized names in the technology, retail, life sciences, venture capital, and finance sectors. The firm has offices in Austin, Palo Alto, New York, San Diego, San Francisco, Seattle, Shanghai, and Washington, D.C.


HP Startup Central has offered cover the Course Fee in an HP Fellowship program. Three strong technical candidates will be selected to attend the Founder Institute courtesy of this HP offering.


Startup Weekend is a non-profit organization that has become one of the leading catalysts for startup creation, co-founder dating, and entrepreneurship in over 100 cities and 25 countries worldwide. At Startup Weekend events, attendees pitch ideas, form teams, and build functional prototypes in just 54 hours. Startup Weekend - "No Talk, All Action."

Presentation and Publicity

Winter 2010 Bay Area Semester

How do you get the world to take notice of your company? What are tips and tricks to present your business? What tools do you need to succeed with outreach? How do you identify newsworthy milestones? How do you craft a successful media release? What are effective tactics to get social media, the blogosphere and traditional media to take notice? What are common media mistakes for new companies?

Goal:
Prepare for publicity.

Date:
2011-02-09, 06:30 PM

Mentors

Philip Kaplan
Founder and CEO, ADHD Labs
Mona Defrawi
CEO & Founder, Equidity
Rajesh Setty
Serial Entrepreneur and Author. co-founder and President, WittyParrot

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