Wilson Sonsini Goodrich & Rosati is the premier legal advisor to technology, life sciences, and other growth enterprises worldwide. We represent companies at every stage of development, from entrepreneurial start-ups to multibillion-dollar global corporations, as well as the venture firms, private equity firms, and investment banks that finance and advise them. The firm's broad range of services and practice areas are focused on addressing the principal challenges faced by the management, boards of directors, shareholders, and in-house counsel of our clients.

CodigoDelSur is a designer and developer of digital products. Having worked with Founder Institute startups in the past, they come as a highly recommended Founder Institute referral. They are composed of highly skilled software, web, and mobile app developers, who are excited to incorporate the latest technologies into the applications they develop.

Xero is everything you need to run your business financials. Work with a beautiful small business accounting software complete with accounting, invoicing, payroll, inventory and more. Xero seamlessly integrates with over 500+ business apps, including CRM, point-of-sale, time tracking, ecommerce, just to name a few. Join the 700,000+ businesses using Xero in more than 180 countries.

Wilson Sonsini Goodrich & Rosati is the premier legal advisor to technology and growth enterprises worldwide, as well as the investment banks and venture capital firms that finance them. Over the past four decades, Wilson Sonsini Goodrich & Rosati has established its reputation by having an unmatched knowledge of its clients' industries and deep and long-standing contacts throughout the technology sector. The firm's legal expertise serves clients at all stages of growth, from venture-backed start-up companies to multibillion-dollar global enterprises. The firm's clients include some of the most recognized names in the technology, retail, life sciences, venture capital, and finance sectors. The firm has offices in Austin, Palo Alto, New York, San Diego, San Francisco, Seattle, Shanghai, and Washington, D.C.

HP Startup Central has offered cover the Course Fee in an HP Fellowship program. Three strong technical candidates will be selected to attend the Founder Institute courtesy of this HP offering.

Startup Weekend is a non-profit organization that has become one of the leading catalysts for startup creation, co-founder dating, and entrepreneurship in over 100 cities and 25 countries worldwide. At Startup Weekend events, attendees pitch ideas, form teams, and build functional prototypes in just 54 hours. Startup Weekend - "No Talk, All Action."

Marketing and Sales

Winter 2010 Bay Area Semester

How do you portray yourself and your business to the world? How do you tell the story of your company? How do you define your ultimate success? How do you attract the first customers and partners to your vision? How do you involve your customers and partners in your success? What are techniques to refine your messaging?

Identify and convey your positioning.
2011-02-02, 06:30 PM


Ziv Gillat
Co-Founder, Eye-Fi & Forq

Co-founded Eyefi & Forq: Eyefi has seen it's sales grow to 48 countries, while generating tens of millions of dollars of revenue per year, from selling millions of cards. We've also taken billions of photos & videos from our customers, through our servers and cloud. ...

Justin Moore
CEO, Axcient, Inc.

Justin is the Founder & CEO of Axcient and a Venture Partner at Thomvest Ventures. Axcient currently protects nearly 3 billion files and applications in the cloud and ensures data and application uptime for businesses. Justin has a broad background as an entrepreneur and...

Stephen Meade

Stephen Meade is an American entrepreneur, executive and strategic adviser who is passionate about growing companies that make a difference in the world. In the past 20 years, he has created and incubated 9 successful technology-based companies. Currently, Stephen serves ...

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