Wilson Sonsini Goodrich & Rosati is the premier legal advisor to technology and growth enterprises worldwide, as well as the investment banks and venture capital firms that finance them. Over the past four decades, Wilson Sonsini Goodrich & Rosati has established its reputation by having an unmatched knowledge of its clients' industries and deep and long-standing contacts throughout the technology sector. The firm's legal expertise serves clients at all stages of growth, from venture-backed start-up companies to multibillion-dollar global enterprises. The firm's clients include some of the most recognized names in the technology, retail, life sciences, venture capital, and finance sectors. The firm has offices in Austin, Palo Alto, New York, San Diego, San Francisco, Seattle, Shanghai, and Washington, D.C.


HP Startup Central has offered cover the Course Fee in an HP Fellowship program. Three strong technical candidates will be selected to attend the Founder Institute courtesy of this HP offering.


Startup Weekend is a non-profit organization that has become one of the leading catalysts for startup creation, co-founder dating, and entrepreneurship in over 100 cities and 25 countries worldwide. At Startup Weekend events, attendees pitch ideas, form teams, and build functional prototypes in just 54 hours. Startup Weekend - "No Talk, All Action."

Naming and Branding

Winter 2010 Bay Area Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2010-12-08, 06:30 PM

Mentors

Will Bunker
Entrepreneur, Co-Founder of One-and-Only (became Match.com)
Aaron Patzer
Founder and CEO, Mint.com
Jay Jamison
Founder & President, Moonshoot
Rajesh Setty
Serial Entrepreneur and Author. co-founder and President, WittyParrot

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