Naming and Branding

Summer 2011 Denver Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.
Date:
2011-05-31, 06:00 PM

Mentors


Joe Bezdek
Co-founder, DivX, Inc.

Joe is the owner of Bez Brand, a brand strategy firm that provides brand and creative direction to companies and teams starting new things. Prior to starting Bez Brand, he was the co-founder of DivX, Inc. (NASDAQ: DIVX), where he filled a variety of roles in product manag...

Michael Clark
Michael Clark - Co-founder, SafetyWeb.com (Denver FI), VSCO

Michael is the VP of Engineering for VSCO, the community for expression. He is responsible for the engineerring and devops organizations which build the mobile and web services which the VSCO community is built on. Prior to VSCO Michael was the CTO of Photobucket.com...

Anke Corbin
Anke Corbin - Founder, CEO (Denver FI), Globig

Anke Corbin is presently the founder CEO of Globig. Prior to Globig, she was the SVP Sales & Marketing for Splick.it Mobile and the VP Sales, Marketing & Content at MapQuest. Her experience includes being an entrepreneur as well as a variety of executive level roles inclu...

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