Naming and Branding

Summer 2011 Denver Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2011-05-31, 06:00 PM

Mentors


9.44
Joe Bezdek
Co-Founder and Former Brand Director, DivX, Inc.

Joe Bezdek is a co-founder of DivX, Inc., the creator of the popular DivX video format and technology. While there, he filled a variety of roles in product management, marketing, and brand management, most recently as brand director. He left DivX in late 2007 to spend tim...

9.11
Michael Clark
CTO, Photobucket

Michael is the CTO of Photobucket.com. He is responsible for all aspects of technical operations and software development for Photobucket and all of its web and mobile services. He returned to Photobucket in 2012 after having built the startup SafetyWeb.com which was a c...

8.39
Anke Corbin
VP Marketing, Splickit

Anke Corbin is presently the founder of Corbin & Cie, a small food startup and SVP Sales & Marketing Splick-it Mobile Ordering. Prior to that, she was the VP Sales, Marketing & Content at MapQuest. Her experience includes being an entrepreneur, having co-founded RAW Marke...

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