Naming and Branding
Summer 2011 Denver Semester
What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?
Name and brand your business.
2011-05-31, 06:00 PM
Co-founder, DivX, Inc.
Joe is the owner of Bez Brand, a brand strategy firm that provides brand and creative direction to companies and teams starting new things. Prior to starting Bez Brand, he was the co-founder of DivX, Inc. (NASDAQ: DIVX), where he filled a variety of roles in product manag...
Michael Clark - Co-founder, SafetyWeb.com (Denver FI), Photobucket
Michael is the CTO of Photobucket.com. He is responsible for all aspects of technical operations and software development for Photobucket and all of its web and mobile services. He returned to Photobucket in 2012 after having built the startup SafetyWeb.com which was a c...
Anke Corbin - Founder, CEO (Denver FI), Globig
Anke Corbin is presently the founder CEO of Globig. Prior to Globig, she was the SVP Sales & Marketing for Splick.it Mobile and the VP Sales, Marketing & Content at MapQuest. Her experience includes being an entrepreneur as well as a variety of executive level roles inclu...