Summer 2011 Denver Semester
What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?
Choose your business and market.
2011-05-24, 06:00 PM
Founder, Swiecki Enterprises
Adam Swiecki founded Swiecki Enterprises in 2003 after serving as an Army Officer and financier. Focused on the action sport market, he has built leading ecommerce businesses in surf (Surfboards.com), skate (SkateboardsEtc.com), and snow (SkiGogglesEtc.com). The quintes...
Mike is currently Founder of Bonsai Networks which is solving the problem of making access to the “Internet of Things” simple & ubiquitous. He is responsible for the companies brand, innovation roadmap, and product design (both creative and technological).