Summer 2011 Denver Semester
What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?
Choose your business and market.
2011-05-24, 06:00 PM
Founder, Swiecki Enterprises
Adam Swiecki founded Swiecki Enterprises in 2003 after serving as an Army Officer and financier. Focused on the action sport market, he has built leading ecommerce businesses in skate (SkateboardsEtc.com), surf (SurfboardsEtc.com), and snow (SkiGogglesEtc.com). The quin...
<p>Mike currently is CEO/Founder of <a href="http://www.inspirer.com" target="_blank">Inspirer</a> which helps businesses build substantially better products, processes, and technologies through innovation consulting. Inspirer specializes in appcessories, personalization,...