Wilson Sonsini Goodrich & Rosati is the premier legal advisor to technology and growth enterprises worldwide, as well as the investment banks and venture capital firms that finance them. Over the past four decades, Wilson Sonsini Goodrich & Rosati has established its reputation by having an unmatched knowledge of its clients' industries and deep and long-standing contacts throughout the technology sector. The firm's legal expertise serves clients at all stages of growth, from venture-backed start-up companies to multibillion-dollar global enterprises. The firm's clients include some of the most recognized names in the technology, retail, life sciences, venture capital, and finance sectors. The firm has offices in Austin, Palo Alto, New York, San Diego, San Francisco, Seattle, Shanghai, and Washington, D.C.

Basic Research

Winter 2009 Greater DC Area Semester

What market are you pursuing? Is it big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research? How can you determine if you can win in your target market, and when do you decide to walk away?

Goal:
Validate your idea and target market.

Date:
2009-12-08, 06:00 PM

Mentors


7.56
Joshua Konowe
Founder & CEO, Uppidy.com

Joshua Konowe is the CEO & Co-Founder of Uppidy.com. Uppidy let's everyone search, store and publish their text/sms messages for free. Previously, I founded and exited both BrandClick.com & eAgent.com. In the 90's I worked up and down Madison Ave. for Nielsen, TheDeal...

7.32
Jill Stelfox
VP & GM, Location Solutions, Zebra

Jill has founded and run several companies, including founding two venture capital backed technology companies. She is a successful serial entrepreneur, having bought & sold dozens of companies, raised over fifty million in venture capital & returned over 1000X to investo...

8.82
Joe Betts Lacroix
Co-Founder, OQO

Joe Betts-LaCroix founded OQO, creator of the world’s smallest PC, in 2000, and established the resulting market category of smaller-than-laptop PCs previously called UMPCs, and now called netbooks. He is now immersed in his newest (old) obsession: life sciences (finding...

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