Branding and Marketing

Kuala Lumpur Spring 2014 Semester

How do you establish yourself as an expert in your field? What tools are used to follow important news and narratives? How do you identify and create industry narratives of your own? How do you identify and connect with influencers and journalists? What infrastructure do you need to be influential? How do you create content that attracts readers and commentary? How do you grow your influence in a market over time?

Goal:
Establish market credibility.

Date:
2014-06-09, 06:30 PM

Mentors


9.43
Ryan Bettencourt
Co-Founder, Cursive Labs

Ryan is currently Co-Founder of Cursive Labs. Cursive is a venture development company that conceives of, builds and grows companies that matter in meaningful markets. Ryan was previously President of Zui (Sold to Saban Brands and then re-sold to Leapfrog) and Founder/C...

9.43
Andi Zain
Director, ideabox

Andy is a mobile industry evangelist, founder of MobileMonday Indonesia, part of global networking forum for mobile professionals across 40 countries. Basically, the "go-to market" guy for Indonesia. He is also the CEO of PT Numedia Global, pioneering the new mobile VAS i...

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