Branding and Marketing

Kuala Lumpur Spring 2014 Semester

How do you establish yourself as an expert in your field? What tools are used to follow important news and narratives? How do you identify and create industry narratives of your own? How do you identify and connect with influencers and journalists? What infrastructure do you need to be influential? How do you create content that attracts readers and commentary? How do you grow your influence in a market over time?

Goal:
Establish market credibility.

Date:
2014-06-09, 06:30 PM

Mentors


9.43
Ryan Bettencourt
Founder & CEO, Blurtopia

Ryan is currently President of Zui (recently acquired by Saban Brands) as well as the Founder and CEO of Blurtopia. KidZui is the creator of the KidZui kids browser and Zui.com, the fastest growing online destination for kids. Blurtopia is a rapidly growing mobile socia...

9.43
Andi Zain
Director, ideabox

Andy is a mobile industry evangelist, founder of MobileMonday Indonesia, part of global networking forum for mobile professionals across 40 countries. Basically, the "go-to market" guy for Indonesia. He is also the CEO of PT Numedia Global, pioneering the new mobile VAS i...

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