The Institute identifies corporate supporters to reduce both the time and the costs of setting up a high tech business. Local partners are currently being recruited for this semester.

Presentation and Publicity

Fall 2010 Singapore Semester

How do you get the world to take notice of your company? What are tips and tricks to present your business? What tools do you need to succeed with outreach? How do you identify newsworthy milestones? How do you craft a successful media release? What are effective tactics to get social media, the blogosphere and traditional media to take notice? What are common media mistakes for new companies?

Goal:
Prepare for publicity.

Date:
2012-07-31, 07:00 PM

Mentors


8.58
Ann Burgraff - Rowell
Advisor / Mentor , National University of Singapore / Singapore HUB

Ann brings more than 15 years experience marketing innovative software and SAAS services. Ann has held VP of Marketing positions at salesforce.com, DoubleClick,(now part of Google), Informative (now part of SatMetrix) and others. Ann has been an advisor to companies such...

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