The Institute identifies corporate supporters to reduce both the time and the costs of setting up a high tech business. Local partners are currently being recruited for this semester.

Marketing and Sales

Fall 2010 Singapore Semester

Who are your customers? What audience are you trying to reach? How do you tell the story of your company? How do you create the right messages? What are the best tactics for your outreach: publicity, guerrilla marketing, advertising? How much should you spend on outreach? How do you measure success?

Goal:
Create a message that resonates.

Date:
2012-07-24, 07:00 PM

Mentors


9.07
Gap Kim
Regional Agency Business Manager, Google Asia Pacific

Gap is the Agency Business Leader for Google Asia Pacific where he works with some of Google's largest agency partners including WPP, Omnicom, and Publicis agencies to drive digital growth. Gap first joined Google in January of 2003 in Mountain View, California when Goog...

7.60
Kris Childress
CEO, NanoThree

Kris is the CEO of NanoThree, a Singapore cleantech startup as well as an Executive Advisor at the National University of Singapore's Enterprise Incubator. He has extensive experience on several US startup teams - some with global reach - in fields as diverse as laborator...

7.14
Joe Rouse
Executive in Residence , The ICEHOUSE

Joe Rouse is Executive Advisor at National University of Singapore Enterprise and ICEHOUSE EiR for SE Asia. Joe is a reformed VC (Past general partner with Pioneer Capital Partners of Auckland, NZ and of iNovia Capital of Montreal, Canada). He had the good fortune to serv...

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