The Institute identifies corporate supporters to reduce both the time and the costs of setting up a high tech business. Local partners are currently being recruited for this semester.

Marketing and Sales

Fall 2010 Singapore Semester

Who are your customers? What audience are you trying to reach? How do you tell the story of your company? How do you create the right messages? What are the best tactics for your outreach: publicity, guerrilla marketing, advertising? How much should you spend on outreach? How do you measure success?

Goal:
Create a message that resonates.

Date:
2012-07-24, 07:00 PM

Mentors

Gap Kim
Regional Agency Business Manager, Google Asia Pacific
Kris Childress
CEO, NanoThree
Joe Rouse
Executive in Residence , The ICEHOUSE

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