Product and Service Development
Fall 2010 Singapore Semester
How do you get from an idea to an offering? How do you build an offering? What tactics should you use to ensure success? What is the plan to develop your offering? What are tips and tricks to make that plan accurate? What are common mistakes that every founder makes? What are the best practices? How do you navigate competition, and how do you win?
Develop a plan to build your idea.
2012-07-17, 07:00 PM
Steve Iverson is the CEO of CloudCanvas, his 5th startup. CloudCanvas enables developers to build web apps that run on any site - including Facebook, Google, Bing, Twitter, YouTube, etc. Using CloudCanvas, developers can add features and functionality to sites without bei...
GABE ZICHERMANN is an author, highly rated public speaker and entrepreneur. He is the chair of the Gamification Summit and editor of the industry’s leading publication, The Gamification Blog. His most recent book, “Game-Based Marketing” (Wiley, 2010) has achieved critica...
Carl Coryell Martin
Practice Manager, Singapore, Pivotal Labs
Carl Coryell-Martin has worked with agile software methods since 2000 when he implemented the practices in Kent Beck's Extreme Programming Explained in his first startup. Currently, he's the Practice Manager for Pivotal Lab’s new Singapore development office and is lookin...