Research and Customer Development
Kuala Lumpur Spring 2014 Semester
What research can you do to validate or to kill an idea? Does the market that you choose matter? What are good markets, and what are bad markets? Do competitors matter and why? How do you define your competitive landscape? How do you determine the key assumptions of your business? Can key assumptions be tested? What are tactics to test key assumptions when you just have an idea? How do you identify and interview potential customers? What are some tactics for effective surveying?
Test your ideas with research.
2014-03-24, 06:30 PM
Tzu Ming Chu
Tzu Ming runs Persuasion Technologies a web analytics software and solutions firm based in KL. He was most recently Partner and CEO of Netrove Ventures, a regional VC and advisory firm where he invested, restructured, acquired and took public many high growth Asian compan...
Founder & CEO, AtticTV Pte. Ltd.
Johnson is the co-founder of AtticTV. To date, he has launched 40 KPop, Artist Specific, Android Communities under the KPop Club brand.
He also built Eumakh.com, an online "lean back" KPop MTV experience.
Alex Lightman is the Executive Chairman of Witkit, creators of Witkit.com collaboration software with free storage, project management, and social media functions. He is also the Chairman of GINET and Everblaze. Lightman provides assistance to ShadowView, which uses drone...