Research and Customer Development

Kuala Lumpur Spring 2014 Semester

What research can you do to validate or to kill an idea? Does the market that you choose matter? What are good markets, and what are bad markets? Do competitors matter and why? How do you define your competitive landscape? How do you determine the key assumptions of your business? Can key assumptions be tested? What are tactics to test key assumptions when you just have an idea? How do you identify and interview potential customers? What are some tactics for effective surveying?

Goal:
Test your ideas with research.

Date:
2014-03-24, 06:30 PM

Mentors


8.19
Tzu Ming Chu
CEO, www.impersuasion.com

Tzu Ming runs Persuasion Technologies a web analytics software and solutions firm based in KL. He was most recently Partner and CEO of Netrove Ventures, a regional VC and advisory firm where he invested, restructured, acquired and took public many high growth Asian compan...

7.75
Johnson Goh
Founder & CEO, AtticTV Pte. Ltd.

Johnson is the co-founder of AtticTV. To date, he has launched 40 KPop, Artist Specific, Android Communities under the KPop Club brand. He also built Eumakh.com, an online "lean back" KPop MTV experience.

8.62
Alex Lightman
Writer, Speaker, Futurist

Alex Lightman was previously CEO and founder of IPv6 Summit, Innofone.com, Charmed Technology, Light Intertainment, and Hollyworlds. He is also the First recipient of The Economist magazine "Reader's Choice" award for Innovation that will radically change the world over t...

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