Taylor Wessing

Taylor Wessing is a leading international law firm with a single-minded approach: to help our clients succeed. With over 750 lawyers in the UK, Germany, France and Belgium, we are able to provide unrivalled support for commercial organisations doing business in Europe across a full range of legal practice areas. Moreover we have a strong focus on the emerging markets such as China, India and the Middle East. Last but not least we have a strong client base in North America and Japan. Visit website for more information

 

 

Tonka is a young, independent agency based in Berlin, focusing on internet and mobile business and life style. We create communication strategies in close cooperation with our clients, focusing on their corporate objectives and delivering valuable communication solutions with a performance based approach. Visit website for more information.


kirikom's expertise is in Innovation and Communication Management. As a consultant and trendscout, Simone Kiri supports technology companies in setting up and optimizing their internal and external communication processes in a fast and efficient way. Visit website for more information.

 

The Institute identifies corporate supporters to reduce both the time and the costs of setting up a high tech business. Local partners are currently being recruited for this semester.

 

Startup Research

Fall 2010 Berlin Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Goal:
Identify your target market.

Date:
2010-10-22, 06:30 PM

Mentors

Heiko Rauch
Angel Investor and co-founder zanox, UFOstart.com
Henrik Helmer
Head of Strategical Business Development & Mobile/ Managing Partner, SEEDLAB

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