Pillsbury is excited to sponsor and host the Founder Institute NYC. Participating Founders receive the highest quality, startup-optimized basic legal services for a fixed fee (full details upon admission) from Pillsbury's top-performing startup corporate legal team. 

Naming and Branding

Fall 2010 San Diego & Orange County Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Name and brand your business.
2010-10-06, 06:00 PM


Joe Bezdek
Co-founder, DivX, Inc.

Joe is the owner of Bez Brand, a brand strategy firm that provides brand and creative direction to companies and teams starting new things. Prior to starting Bez Brand, he was the co-founder of DivX, Inc. (NASDAQ: DIVX), where he filled a variety of roles in product manag...

Charlie Jackson
Founder, Silicon Beach Software

Charlie Jackson is an entrepreneur, currently in startup mode with his third software company, Silicon Beach Software. Charlie began his entrepreneurial career in the 1980's, and in the mid 1990's co-foundedFutureWave Software, creators of Adobe Flash. He earned the title...

Cliff Boro
Managing Partner , The Team Group, LLC.

Cliff Boro is a Managing Partner and Co-Founder of the Team Group. Previously, Cliff served for six years as the Co-Founder and CEO of Zui.com until its sale to Saban Capital. For his work at Zui, Cliff was named a White House Champion of Change. Prior to Zui.com, Cliff w...

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