Pillsbury is excited to sponsor and host the Founder Institute NYC. Participating Founders receive the highest quality, startup-optimized basic legal services for a fixed fee (full details upon admission) from Pillsbury's top-performing startup corporate legal team. 

Naming and Branding

Fall 2010 San Diego & Orange County Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2010-10-06, 06:00 PM

Mentors

Joe Bezdek
Co-Founder and Former Brand Director, DivX, Inc.
Charlie Jackson
Founder, Silicon Beach Software
Cliff Boro
Managing Partner , The Team Group, LLC.

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