Naming and Branding
Fall 2010 San Diego & Orange County Semester
What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?
Name and brand your business.
2010-10-06, 06:00 PM
Co-Founder and Former Brand Director, DivX, Inc.
Joe Bezdek is a co-founder of DivX, Inc., the creator of the popular DivX video format and technology. While there, he filled a variety of roles in product management, marketing, and brand management, most recently as brand director. He left DivX in late 2007 to spend tim...
Founder, Silicon Beach Software
Charlie Jackson is an entrepreneur, currently in startup mode with his third software company, Silicon Beach Software. Charlie began his entrepreneurial career in the 1980's, and in the mid 1990's co-foundedFutureWave Software, creators of Adobe Flash. He earned the title...
Managing Partner , The Team Group, LLC.
Cliff Boro began his career on Wall Street in 1987 in the hedge fund industry working as a full-time Wall Street trader during his senior year at Dwight School. His career began on Wall Street working in several capacities at Steinhardt Partners, Soros Fund Management and...