Pillsbury is excited to sponsor and host the Founder Institute NYC. Participating Founders receive the highest quality, startup-optimized basic legal services for a fixed fee (full details upon admission) from Pillsbury's top-performing startup corporate legal team. 

Startup Research

Fall 2010 San Diego & Orange County Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Goal:
Identify your target market.

Date:
2010-09-29, 06:00 PM

Mentors


9.11
Dan Shapiro
Serial Entrepreneur, Board of Directors, Photobucket

Dan Shapiro sold his most recent company, Sparkbuy, to Google where he is CEO of the Google Comparison subsidary. Previously he founded Ontela (now Photobucket) and worked at RealNetworks, Microsoft, and Wildseed (acquired by AOL). His companies have been named Dow Jone...

8.32
Adam Swiecki
Founder, Swiecki Enterprises

Adam Swiecki founded Swiecki Enterprises in 2003 after serving as an Army Officer and financier. Focused on the action sport market, he has built leading ecommerce businesses in skate (SkateboardsEtc.com), surf (SurfboardsEtc.com), and snow (SkiGogglesEtc.com). The quin...

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