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Naming and Positioning

San Francisco Winter 2013 Semester

How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?

Goal:
Name your business.

Date:
2013-12-02, 06:30 PM

Mentors


8.34
Rajesh Setty
Serial Entrepreneur and Author. co-founder and President, WittyParrot

Rajesh "Raj" Setty is co-founder and president of WittyParrot (www.wittyparrot.com). He is a business alchemist and serial entrepreneur based in Silicon Valley. Raj serves on the boards of multiple startup companies both in US and in India. Raj currently chairs a calendar...

7.91
Russell Klusas
Founder, Tradecraft

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