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Research and Customer Development

San Francisco Winter 2013 Semester

What research can you do to validate or to kill an idea? Does the market that you choose matter? What are good markets, and what are bad markets? Do competitors matter and why? How do you define your competitive landscape? How do you determine the key assumptions of your business? Can key assumptions be tested? What are tactics to test key assumptions when you just have an idea? How do you identify and interview potential customers? What are some tactics for effective surveying?

Goal:
Test your ideas with research.

Date:
2013-11-25, 06:30 PM

Mentors


8.66
Kate Rutter
Co-Founder, LUXr

Kate Rutter is the co-founder and Principal at LUXr, which provides products and services for early-stage entrepreneurs who want to make products that customers want, need and love to buy. Before LUXr, Kate was an experience designer at Adaptive Path, where she learned d...

7.75
Leslie Chicoine
Product, Groupon

Product manager and user experience designer at 42Floors, Lovely, Adaptive Path, and Get Satisfaction. Focused on leading teams to design useful and engaging consumer internet software, market places, and products that change the way people interact with information and e...

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