Marketing and Sales

Washington DC Autumn 2013 Semester

How do you identify and close your very first paying customers? What are best practices to charge these first paying customers? Should you charge more or less in the beginning? How do you develop a sales funnel or conversion funnel? What are some best practices to track leads and sales? How do you hustle leads and close the first sales, whether business licenses or consumer subscriptions? How do you develop a culture of sales and generating revenues in the early days of a new company?

Goal:
Start generating traction.

Date:
2014-02-11, 06:30 PM

Mentors


7.38
William (Bill) Martinez
Deputy Director for Programs, Center for Civil-Military Relations

My name is William J. Martinez and I am currently the Deputy Director for Programs at the Center for Civil-Military Relations in Monterey, California. Previous positions begin with retirement from the Army after 28 years service serving at all levels of command to Brigad...

9.25
Matt Mandell
Digital Engagement Strategy, Mandell Enterprises

Matt is a serial entrepreneur and the founder of several companies, and currently operates a consulting firm specializing in revenue optimization for mid market B2B and B2C companies. He currently owns Store4Summer.com and SimpleStorage.com storage companies in the Washin...

9.62
Judy Schramm
CEO, ProResource, Inc.

My name is Judy Schramm, and I'm the CEO of ProResource. Before starting ProResource, I ran a boutique marketing agency that provided small software companies with a full range of marketing and public relations services; this is my fourth startup - I have also run a retai...

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