The University of Zagreb (1669) is the oldest and biggest university in South-Eastern Europe. The University excels not only in teaching, but also in research, contributing with over 50 percent to the annual research output in Croatia and 80 percent of scientific productivity of all Croatian universities.

 

BICRO is the key governmental organisation in charge of catalysing the innovation process. BICRO both develops and coordinates national policy measures related to innovation on one hand, and the necessary financial instruments on the other, with the ultimate aim of motivating the private and public sector to raise the levels of investment in R&D.


Naming and Positioning

Zagreb Autumn 2013 Semester

How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?

Goal:
Name your business.

Date:
2014-01-09, 06:00 PM

Mentors


7.67
Joe Bezdek
Co-Founder and Former Brand Director, DivX, Inc.

Joe Bezdek is a co-founder of DivX, Inc., the creator of the popular DivX video format and technology. While there, he filled a variety of roles in product management, marketing, and brand management, most recently as brand director. He left DivX in late 2007 to spend tim...

6.92
Pedja Puselja
Founder, WTF Jeans

Pedja is a serial entrepreneur, strategy developer in the media and digital content service industry. His specialties are online marketing strategy, brand management, product development new media, community management, social network management, corporate blogging, commu...

6.58
Shirley Gines
Founder, Firebrand Global Communications

Shirley is Founder of Firebrand Global Communications, a PR agency; and Co-Founder of Connected Cos., a sustainability management consultancy. Her career spans over 25 years in both corporate and agency functions, in high-technology and consumer industries. Her current s...

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