Naming and Positioning
Zagreb Autumn 2013 Semester
How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?
Name your business.
2014-01-09, 06:00 PM
Co-Founder and Former Brand Director, DivX, Inc.
Joe Bezdek is a co-founder of DivX, Inc., the creator of the popular DivX video format and technology. While there, he filled a variety of roles in product management, marketing, and brand management, most recently as brand director. He left DivX in late 2007 to spend tim...
Founder, WTF Jeans
Pedja is a serial entrepreneur, strategy developer in the media and digital content service industry. His specialties are online marketing strategy, brand management, product development new media, community management, social network management, corporate blogging, commu...
Founder, Firebrand Global Communications
Shirley is Founder of Firebrand Global Communications, a PR agency; and Co-Founder of Connected Cos., a sustainability management consultancy. Her career spans over 25 years in both corporate and agency functions, in high-technology and consumer industries. Her current s...