Procopio’s Emerging Growth and Technology practice group assists start-ups and emerging growth companies in various fields, including information technology, telecommunications, life sciences and cleantech, with all aspects of their formation, development and funding, from the initial idea through liquidity. Our team-oriented approach offers clients access to attorneys who are familiar with and understand their products, technology and business models.

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San Diego Venture Group is a non-profit business association with a mission to support and promote the venture capital and start-up company eco-system in the San Diego region. Our 800 members include venture capitalists, entrepreneurs, experienced executives, and professionals who support them.

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Hera Hub is a spa-inspired, coworking space for female entrepreneurs in San Diego. This as-needed, flexible work and meeting space provides a productive work environment for women. Affordable monthly membership options are perfect for freelancers, independent consultants, entrepreneurs, nonprofits and authors.

Hera Hub members have access to professional office space to meet with clients and are able to connect and collaborate with like-minded businesswomen, giving them the support they need to thrive. It is the perfect place for collaboration, community, credibility and visibility.

Naming and Positioning

San Diego / Orange County Autumn 2013 Semester

How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?

Goal:
Name your business.

Date:
2013-11-21, 06:00 PM

Mentors


8.14
Patrick Dillon
Co-Founder & President, Deal Current Network, Inc.

Patrick Dillon is Co-Founder and President of Deal Current. Patrick brings over ten years of sales, sales management and promotional experience to the Deal Current Network. He has considerable experience in both B-to-B and B-to-C environments, and has built out large netw...

9.00
Joe Bezdek
Co-Founder and Former Brand Director, DivX, Inc.

Joe Bezdek is a co-founder of DivX, Inc., the creator of the popular DivX video format and technology. While there, he filled a variety of roles in product management, marketing, and brand management, most recently as brand director. He left DivX in late 2007 to spend tim...

9.24
Fabian Geyrhalter
Founder and Principal, Finien

Fabian Geyrhalter is the Founder and Principal of FINIEN, a consultancy specialized in launching brands for entrepreneurs and co-author of the #1 Amazon Bestseller 'How to Launch a Brand'. For 12 years Fabian has been running the highly successful branding and graphic des...

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