Product and Service Development
Winter 2010 Houston Semester
How do you get from an idea to an offering? What are strategies to identify and prioritize features? How do you take a product definition and turn it into a development plan? What should comprise a minimum viable product? What are effective strategies to build your first offering? What are common mistakes that you should avoid when planning and building an offering?
Plan and start building your offering.
2011-01-12, 07:30 PM
GABE ZICHERMANN is an author, highly rated public speaker and entrepreneur. He is the chair of the Gamification Summit and editor of the industry’s leading publication, The Gamification Blog. His most recent book, “Game-Based Marketing” (Wiley, 2010) has achieved critica...
CEO, Bling Nation
Wenceslao Casares is co-CEO of Bling Nation, a mobile payments company he founded in 2007 and a partner of MECK, Ltd, a private investment partnership. He founded Lemon Bank, a Brazilian retail bank for the poor, in June 2002. Lemon Bank became the largest microfinance i...