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Naming and Branding

Winter 2010 Houston Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2010-12-08, 07:30 PM

Mentors

Will Bunker
Entrepreneur, Co-Founder of One-and-Only (became Match.com)
Aaron Patzer
Founder and CEO, Mint.com
Jay Jamison
Founder & President, Moonshoot
Rajesh Setty
Serial Entrepreneur and Author. co-founder and President, WittyParrot

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