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Naming and Branding

Winter 2010 Houston Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Name and brand your business.
2010-12-08, 07:30 PM


Will Bunker
Entrepreneur, Co-Founder of One-and-Only (became

Will Bunker is the co-founder of the online dating service that became, the world’s largest personals site. In 1996 Will and a partner raised $90,000 from angel investors to start online personals pioneer In late 1999 they sold Dallas-based On...

Aaron Patzer
Founder and CEO, & Fountain

Aaron Patzer is both the visionary and technical mind behind With 10 patents filed or pending, Aaron brings strong innovation skills to Mint. Prior to founding Mint, Aaron worked in the fields of bioinformatics, optical networking, computer architecture (includ...

Jay Jamison
Founder & President

Jay Jamison is the Co-Founder and President of Moonshoot, an early-stage online gaming company with the mission to spark English language learning in children everywhere. Prior to starting Moonshoot, Jay held leadership roles in product management and marketing for Micr...

Rajesh Setty
Rajesh Setty - Serial Entrepreneur and Author, WittyParrot

Rajesh "Raj" Setty is a serial entrepreneur and author based in Silicon Valley. A partial list of companies that Raj has co-founded include WittyParrot, Audvisor, iCharts, JiffleNow and Compassites, Inc. Raj is an award-winning teacher at the Founder Institute. Raj has be...

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