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Naming and Branding

Winter 2010 Houston Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2010-12-08, 07:30 PM

Mentors


8.50
Will Bunker
Entrepreneur, Co-Founder of One-and-Only (became Match.com)

Will Bunker is the co-founder of the online dating service that became Match.com, the world’s largest personals site. In 1996 Will and a partner raised $90,000 from angel investors to start online personals pioneer One-and-Only.com. In late 1999 they sold Dallas-based On...

9.17
Aaron Patzer
Founder and CEO, Mint.com

Aaron Patzer is both the visionary and technical mind behind Mint.com. With 10 patents filed or pending, Aaron brings strong innovation skills to Mint. Prior to founding Mint, Aaron worked in the fields of bioinformatics, optical networking, computer architecture (includ...

8.92
Jay Jamison
Founder & President

Jay Jamison is the Co-Founder and President of Moonshoot, an early-stage online gaming company with the mission to spark English language learning in children everywhere. Prior to starting Moonshoot, Jay held leadership roles in product management and marketing for Micr...

7.83
Rajesh Setty
Serial Entrepreneur and Author. co-founder and President, WittyParrot

Rajesh "Raj" Setty is co-founder and president of WittyParrot (www.wittyparrot.com). He is a business alchemist and serial entrepreneur based in Silicon Valley. Raj serves on the boards of multiple startup companies both in US and in India. Raj currently chairs a calendar...

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