Startup Houston exists to promote the business of technology startups in the greater Houston area and to provide access to resources that enable them to be more successful. Startup Houston focuses on those technologies which have the greatest levels of support within the Houston business and investment communities. See us at www.startuphouston.com

Startup Research

Winter 2010 Houston Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Goal:
Identify your target market.

Date:
2010-12-01, 07:30 PM

Mentors

Jim Kaskade
CEO & Serial Entrepreneur, PARC, Xerox Company
Winston Choe
Founder/CEO, Innoscape
Adeo Ressi
Founder/CEO, Founder Institute

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