Winter 2010 Houston Semester
What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?
Identify your target market.
2010-12-01, 07:30 PM
CEO & Serial Entrepreneur, PARC, Xerox Company
Jim Kaskade has 10+ years as a CEO/senior executive building high-tech products, teams, and businesses in the areas of cloud computing software, Software as a Service (SaaS), online and mobile digital media, online and mobile advertising, and semiconductors. He has an add...
Winston is the Founder/CEO of Innoscape, a Venture Business Development company that has worked with 12 startups to accelerate market-entry; including Funding, M&A, Strategy, Sales & Marketing, Distribution. Innoscape focuses on Mobility, Software, Communications industri...
Founder/CEO, Founder Institute
Adeo Ressi is the founder and CEO of the Founder Institute, the world's largest startup-technology company accelerator. The Institute is the eighth startup that Mr. Ressi has founded or built, four of which were acquired and three of which are still operating. Mr. Ressi...