KPMG

YouIsNow

Naming and Positioning

Munich Autumn 2013 Semester

How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?

Goal:
Name your business.

Date:
2013-12-10, 06:30 PM

Mentors

Eva Missling
General Manager Europe, 99designs
Christoph Sollich
The Pitch Doctor, Startup Consultant

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