KPMG

YouIsNow

Naming and Positioning

Munich Autumn 2013 Semester

How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?

Goal:
Name your business.

Date:
2013-12-10, 06:30 PM

Mentors


5.77
Eva Missling
General Manager Europe, 99designs

Eva is currently General Manager Europe for 99designs.com. She founded and built up 12designer.com in 2008 and later sold the company to 99designs.com. She studied at the TU in Darmstadt and now lives in Berlin, Eva comes strongly recommended as a hands on entrepreneur an...

8.64
Christoph Sollich
The Pitch Doctor, Startup Consultant

Christoph Sollich is a freelance startup consultant specializing in business model generation, strategy, marketing and pitching. After writing his diploma thesis about “Virtual Communities” (old-school speak for “Social Networks”) and a detour through advertising (as ...

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