Naming and Positioning
Munich Autumn 2013 Semester
How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?
Name your business.
2013-12-10, 06:30 PM
Director Strategic Development, 99designs
Eva Missling works as Director Strategic Development on 99designs' global strategic topics to help define the future of the online design market.
With her experience in internet and advertising agencies, Eva founded 12designer, a Berlin-based European graphic design ma...
Christoph Sollich - The Pitch Doctor, Startup Consultant (Warsaw FI) , Startup Consultant
Christoph Sollich is a freelance startup consultant specializing in business model generation, strategy, marketing and pitching.
After writing his diploma thesis about “Virtual Communities” (old-school speak for “Social Networks”) and a detour through advertising (as ...