The Institute identifies corporate supporters to reduce both the time and the costs of setting up a high tech business. Local partners are currently being recruited for this semester.

Presentation and Publicity

Summer 2010 Boston Semester

How do you get the world to take notice of your company? What tools and materials do you need to start doing outreach? How do you identify media to write about your company? What are newsworthy stories? How do you craft a story? What are effective tactics to get social media, blog and press coverage? What tactics should be avoided?

Goal:
Get the world to take notice.

Date:
2010-09-23, 06:00 PM

Mentors

Brian Shin
Founder and CEO, Visible meaures
Ace Bhattacharjya
Founder and CEO, Medicalrecords.com

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