The Institute identifies corporate supporters to reduce both the time and the costs of setting up a high tech business. Local partners are currently being recruited for this semester.

Presentation and Publicity

Summer 2010 Boston Semester

How do you get the world to take notice of your company? What tools and materials do you need to start doing outreach? How do you identify media to write about your company? What are newsworthy stories? How do you craft a story? What are effective tactics to get social media, blog and press coverage? What tactics should be avoided?

Goal:
Get the world to take notice.

Date:
2010-09-23, 06:00 PM

Mentors


7.17
Brian Shin
Founder and CEO, Visible meaures

Brian Shin is the founder and CEO of Visible Measures Corp. which measures the consumption and distribution of online video content and advertising. Brian has co-founded several successful Internet software companies, including web-based collaboration technology vendor Cr...

8.33
Ace Bhattacharjya
Founder and CEO, Medicalrecords.com

Durjoy (Ace) Bhattacharjya is an experienced entrepreneur and interactive advertising executive based in Boston. Before trading the agency world for the startup world, Ace worked for some of the world’s greatest brands including Ford, IBM, Mercedes Benz, Starwood, JetBl...

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