The Institute identifies corporate supporters to reduce both the time and the costs of setting up a high tech business. Local partners are currently being recruited for this semester.

Marketing and Sales

Summer 2010 Boston Semester

Who are your customers? What audience are you trying to reach? How do you tell the story of your company? How do you create the right messages? What are the best tactics for your outreach: publicity, guerrilla marketing, advertising? How much should you spend on outreach? How do you measure success?

Goal:
Create a message that resonates.

Date:
2010-09-16, 06:00 PM

Mentors


8.71
Dharmesh Shah
Founder and CTO, Hubspot

Dharmesh is the founder and CTO of HubSpot. HubSpot provides marketing software for small businesses. The company, based in Cambridge, Massachusetts, has raised over $30 million in venture capital, and has over 2,500 customers. Dharmesh is the co-author of the new b...

9.29
Mike Grandinetti
Managing Director, Southboro Capital

Mike Grandinetti, Managing Director of Southboro Capital LLC, has helped lead five start-ups to successful exits for his investors as CMO, including two NASDAQ IPO listings (he co-led one IPO) and five trade sales to acquirers including AT&T/SBC/IBM, Axent / Symantec, I...

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