Naming and Positioning

Seattle Autumn 2013 Semester

How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?

Goal:
Name your business.

Date:
2014-01-27, 06:30 PM

Mentors


8.27
Ken Myer
Interim Executive/Early Stage Advisor, Vantage Point

Ken just completed his most recent projects including serving as interim President & CEO of Yapta and helping to launch and raise funds for Qazzow.com --- a recent spinout from the University of Washington. Ken has worked in the Technology industry for 25+ years ---- 15 a...

8.00
Derrick Morton
CEO, FlowPlay

Derrick is the CEO of FlowPlay - a creator of online game technology and consumer products. He has been a games and online entertainment executive for over 20 years. Over the course of the past 11 years he has been a key executive at the top online game websites - iWin, U...

8.82
T.A. Mccann
CEO, Gist

T.A. McCann serves as Founder and CEO of Gist. His past experience includes entrepreneur-in-residence roles at both Vulcan Capital and Polaris Venture Partners. He also held senior positions at Microsoft, leading product planning for the Exchange Server Group and developi...

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