Research and Customer Development
Seattle Autumn 2013 Semester
What research can you do to validate or to kill an idea? Does the market that you choose matter? What are good markets, and what are bad markets? Do competitors matter and why? How do you define your competitive landscape? How do you determine the key assumptions of your business? Can key assumptions be tested? What are tactics to test key assumptions when you just have an idea? How do you identify and interview potential customers? What are some tactics for effective surveying?
Test your ideas with research.
2014-01-13, 06:30 PM
CEO, New Tech Seattle
Brett believes in connecting people, companies and communities to drive innovation and opportunity for others. As an event producer and marketing professional, he has been engaged in community building, marketing strategy and execution, brand development, lead generation,...
Serial Entrepreneur, 5X Founder, Code Fellows
Over the last 20+ years Dave's career success has included both product and service industries, selling both tangible and intangible technology products and professional services. Markets have included software, wireless and hardware. An Alumnus of the University of Washi...
Derrick is the CEO of FlowPlay - a creator of online game technology and consumer products. He has been a games and online entertainment executive for over 20 years. Over the course of the past 11 years he has been a key executive at the top online game websites - iWin, U...