Research and Customer Development

Seattle Autumn 2013 Semester

What research can you do to validate or to kill an idea? Does the market that you choose matter? What are good markets, and what are bad markets? Do competitors matter and why? How do you define your competitive landscape? How do you determine the key assumptions of your business? Can key assumptions be tested? What are tactics to test key assumptions when you just have an idea? How do you identify and interview potential customers? What are some tactics for effective surveying?

Goal:
Test your ideas with research.

Date:
2014-01-13, 06:30 PM

Mentors


7.36
Brett Greene
Director, Business Development and Social Marketing, Fresh Consulting

Brett Greene is the Practice Director for Communities and Digital Marketing at Ci2i Services. The marketing strategies and campaigns Brett has created have helped to build digital brands for startups, the City of Los Angeles, and Fortune 500 companies. Brett supports...

9.14
Dave Parker
Serial Entrepreneur, VP, UP Global

Dave is serial entrepreneur and Director of the Founder Institute Seattle. He's on the Board of Directors for five mid-market companies including OneAccord Partners, a consulting firm he co-founded in 2005. He's on the advisory board of more then a dozen company and he's ...

8.36
Derrick Morton
CEO, FlowPlay

Derrick is the CEO of FlowPlay - a creator of online game technology and consumer products. He has been a games and online entertainment executive for over 20 years. Over the course of the past 11 years he has been a key executive at the top online game websites - iWin, U...

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