Research and Customer Development

Seattle Autumn 2013 Semester

What research can you do to validate or to kill an idea? Does the market that you choose matter? What are good markets, and what are bad markets? Do competitors matter and why? How do you define your competitive landscape? How do you determine the key assumptions of your business? Can key assumptions be tested? What are tactics to test key assumptions when you just have an idea? How do you identify and interview potential customers? What are some tactics for effective surveying?

Goal:
Test your ideas with research.
Date:
2014-01-13, 06:30 PM

Mentors


Brett Greene
CEO, New Tech Seattle

Brett believes in connecting people, companies and communities to drive innovation and opportunity for others. As an event producer and marketing professional, he has been engaged in community building, marketing strategy and execution, brand development, lead generation,...

Dave Parker
Serial Entrepreneur, VP, UP Global

Dave is serial entrepreneur and Director of the Founder Institute Seattle. He's on the Board of Directors for five mid-market companies including OneAccord Partners, a consulting firm he co-founded in 2005. He's on the advisory board of more then a dozen company and he's ...

Derrick Morton
CEO, FlowPlay

Derrick is the CEO of FlowPlay - a creator of online game technology and consumer products. He has been a games and online entertainment executive for over 20 years. Over the course of the past 11 years he has been a key executive at the top online game websites - iWin, U...

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