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Presentation and Publicity

Summer 2010 Bay Area Semester

How do you get the world to take notice of your company? What tools and materials do you need to start doing outreach? How do you identify media to write about your company? What are newsworthy stories? How do you craft a story? What are effective tactics to get social media, blog and press coverage? What tactics should be avoided?

Goal:
Get the world to take notice.

Date:
2010-09-14, 06:30 PM

Mentors


9.30
Phil Libin
CEO, Evernote

Phil Libin is the CEO of Evernote, a web service designed to allow users to easily capture and store information, memories, and content in any environment. Prior to Evernote, Phil was a founder of two other successful tech startups: CoreStreet and Engine 5. He has been wr...

8.59
Russ Fradin
Chairman & CEO, Dynamic Signal

Russell Fradin is the Founder and CEO of Dynamic Signal, a new startup in the Social Media Marketing and Monitoring space. Prior to founding Dynamic Signal, Russ was the co-founder and CEO of Adify, acquired by Cox for $300M in the Spring of 2008. Prior to starting ...

8.55
Philip Kaplan
Founder and CEO, ADHD Labs

Philip Kaplan is a serial entrepreneur and founder and CEO of ADHD Labs. Formerly he was founder and CEO of Tiny Letter, which was acquired by MailChimp, founder and CEO of Blippy, founder and CEO of AdBrite, and creator of F-edcompany.com. Philip is the best-selling au...

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