WSGR
Wilson Sonsini Goodrich & Rosati is the premier legal advisor to technology, life sciences, and other growth enterprises worldwide. We represent companies at every stage of development, from entrepreneurial start-ups to multibillion-dollar global corporations, as well as the venture firms, private equity firms, and investment banks that finance and advise them. The firm's broad range of services and practice areas are focused on addressing the principal challenges faced by the management, boards of directors, shareholders, and in-house counsel of our clients.

CodigoDelSur
CodigoDelSur is a designer and developer of digital products. Having worked with Founder Institute startups in the past, they come as a highly recommended Founder Institute referral. They are composed of highly skilled software, web, and mobile app developers, who are excited to incorporate the latest technologies into the applications they develop.

Xero
Xero is everything you need to run your business financials. Work with a beautiful small business accounting software complete with accounting, invoicing, payroll, inventory and more. Xero seamlessly integrates with over 500+ business apps, including CRM, point-of-sale, time tracking, ecommerce, just to name a few. Join the 700,000+ businesses using Xero in more than 180 countries.

Aon's Technology Practice seeks to be the preeminent provider of innovative risk management and insurance solutions for Technology companies across the globe. Through our TechShield network, we are able to offer proprietary insurance products and risk management services to emerging companies as they progress in each stage of their business. We can provide basic business owners programs - with premiums as low as $500 - in addition to other coverages, which include but are not limited to:  Errors and Omissions, Cyber Liability / Privacy, Directors and Officers Liability and Workers Compensation. The TechShield insurance programs are backed by carriers with strong financial ratings and a reputation for exceptional service in the technology space. Visit www.TechShield.aon.com for a quote or more information.


Wilson Sonsini Goodrich & Rosati is the premier legal advisor to technology and growth enterprises worldwide, as well as the investment banks and venture capital firms that finance them. Over the past four decades, Wilson Sonsini Goodrich & Rosati has established its reputation by having an unmatched knowledge of its clients' industries and deep and long-standing contacts throughout the technology sector. The firm's legal expertise serves clients at all stages of growth, from venture-backed start-up companies to multibillion-dollar global enterprises. The firm's clients include some of the most recognized names in the technology, retail, life sciences, venture capital, and finance sectors. The firm has offices in Austin, Palo Alto, New York, San Diego, San Francisco, Seattle, Shanghai, and Washington, D.C.


 

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Startup Research

Summer 2010 Bay Area Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Goal:
Identify your target market.
Date:
2010-06-15, 06:30 PM

Mentors


Jim Kaskade
VP & GM, Digital Applications, Computer Sciences Corporation

Jim Kaskade has 15+ years as a CEO/senior executive building high-tech products, teams, and businesses in the areas of big data, cloud computing software, Software as a Service (SaaS), online and mobile digital media, online and mobile advertising, and semiconductors. He ...

Mona Defrawi
Managing Partner, IPOQuest

Mona DeFrawi is an entrepreneur and private equity/venture capital finance executive with over 20 years of delivering top results in the DC, Silicon Valley and Wall Street entrepreneurial ecosystems. She has helped raise or place over five billion dollars of investments i...

Adeo Ressi
Founder/CEO

Adeo Ressi is the founder and CEO of the Founder Institute, the world's largest startup-technology company accelerator. The Institute is the eighth startup that Mr. Ressi has founded or built, four of which were acquired and three of which are still operating. Mr. Ressi...

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