Presentation and Publicity

Singapore Summer 2013 Semester

How do you get the world to take notice of your company? What are tips and tricks to present your business? What tools do you need to succeed with outreach? How do you identify newsworthy milestones? How do you craft a successful media release? What are effective tactics to get social media, the blogosphere and traditional media to take notice? What are common media mistakes for new companies?

Goal:
Prepare for publicity.

Date:
2013-08-27, 06:30 PM

Mentors


8.68
Hugh Mason
CEO, JFDI.asia Pte Ltd

Hugh Mason is CEO of JFDI.asia Pte Ltd, a digital business seed accelerator that he co-founded with Meng Wong to spawn scaleable startups in Singapore. Hugh is a Physics graduate and a former TV producer working with BBC, Discovery and National Geographic. In London he co...

7.61
Edvarcl Heng
Senior Manager, Social Media

Edvarcl is a senior manager at MediaCom, an agency under the WPP network. He developed and helms the social media division, servicing Dell and P&G in their regional social outreach in terms of strategy and engagement metrics. Prior to MediaCom, he was at Singapore Press H...

7.26
Sieng Van Tran
Founding Partner, Egg

A Founding Partner of Fold7 Digital and seasoned Tech Entrepreneur and investor who has raised and invested in success technology companies. Notable experiences include raising 250,000 in funding from Charles Denton over lunch for eCommerce facilitator and going on to sel...

7.42
Aaron Kong
Partner, SG Story

Aaron began practicing marketing when he started an events company in 2001. In 2004, he profitably closed the events company and joined a public relations agency–Text 100–and worked on brands including Adobe, Avaya, Cisco, Dell, Intel, Lenovo, Phillips, Nokia and Yahoo! S...

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