Cooley Godward Kronish LLP  represents hundreds of clients in a wide range of industries from offices in nine major commercial markets. We are counselors, strategists and advocates for the foremost private and public companies. We have a legacy of representing companies that range from startups bringing to market breakthrough products and technologies and frequently argue cases that fall in new areas of law, brought about by technological developments. Our business and litigation practice reaches across a broad array of dynamic industry sectors, including technology, life sciences, clean tech, real estate, financial services, retail and energy. With 650 attorneys throughout the U.S., Cooley has the range and expertise to serve companies of all sizes to seize opportunities in today's global marketplace.

Marketing and Publicity

Fall 2009 San Diego / Orange County Semester

What is the story of your company and your offering? How do you sell that story? Who are you trying to reach with the story? Do you solve a problem, create controversy, offer something new? Are you a pain killer or a vitamin? What is your brand? What are the best tactics for your outreach: publicity, guerilla marketing, advertising? How do you measure the success of your efforts and your spending?

Goal:
Create a marketing and publicity plan.

Date:
2010-02-02, 06:00 PM

Mentors


9.31
Philip Kaplan
Founder and CEO, ADHD Labs

Philip Kaplan is a serial entrepreneur and founder and CEO of ADHD Labs. Formerly he was founder and CEO of Tiny Letter, which was acquired by MailChimp, founder and CEO of Blippy, founder and CEO of AdBrite, and creator of F-edcompany.com. Philip is the best-selling au...

8.57
Jason Nazar
CEO, Docstoc

Jason Nazar is the Co-Founder and CEO of Docstoc.com, the premier online community to find and share professional documents. Before starting Docstoc, he was a partner in a venture consulting firm in Los Angeles where he worked with dozens of startups. He holds have a BA f...

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