Sheppard Mullin is a full service AmLaw 100 firm with more than 600 attorneys in 16 offices located in the United States, Europe and Asia. Founded in 1927 on the principle that the firm would succeed only if its attorneys delivered prompt, high quality and cost-effective legal services, Sheppard Mullin provides legal counsel to U.S. and international clients. Companies turn to Sheppard Mullin to handle a full range of corporate and technology matters, high stakes litigation and complex financial transactions. In the U.S., the firm's clients include more than half of the Fortune 100 companies.

Azran Financial is a full-service Certified Public Accounting (CPA) and Advisory firm serving businesses and individuals in the areas of accounting, audit, tax, and advisory services.

Naming and Branding

Los Angeles 2013 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Name and brand your business.
2013-06-24, 06:30 PM


Shaahin Cheyene

Shaahin Cheyene is the President of Accelerated Intelligence Inc. Born in Iran, Shaahin Cheyene is an award winning entrepreneur, writer and filmmaker currently based in Los Angeles, California. In the early 1990's while still in his teens, Cheyene spearheaded the “Smart...

Joe Bezdek
Joe Bezdek - Co-founder, DivX (Silicon Valley FI) , DivX, Inc.

Joe Bezdek is a co-founder of DivX, Inc., the creator of the popular DivX video format and technology. While there, he filled a variety of roles in product management, marketing, and brand management, most recently as brand director. He left DivX in late 2007 to spend tim...

Fabian Geyrhalter
Fabian Geyrhalter - Founder and Principal, Finien (San Francisco FI), Finien

Fabian Geyrhalter is the Founder and Principal of FINIEN, a consultancy specialized in turning ventures into brands. Geyrhalter has been published internationally by the likes of The Washington Post, Graphis and Communication Arts. He frequently writes about branding ...

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