Naming and Branding
Los Angeles 2013 Semester
What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?
Name and brand your business.
2013-06-24, 06:30 PM
Shaahin Cheyene is the President of Accelerated Intelligence Inc. Born in Iran, Shaahin Cheyene is an award winning entrepreneur, writer and filmmaker currently based in Los Angeles, California. In the early 1990's while still in his teens, Cheyene spearheaded the “Smart...
Co-founder, DivX, Inc.
Joe is the owner of Bez Brand, a brand strategy firm that provides brand and creative direction to companies and teams starting new things. Prior to starting Bez Brand, he was the co-founder of DivX, Inc. (NASDAQ: DIVX), where he filled a variety of roles in product manag...
Founder and Principal, Finien
Fabian Geyrhalter is the Founder and Principal of FINIEN, a consultancy specialized in turning ventures into brands.
Fabian has been published internationally by the likes of The Washington Post, Graphis and Communication Arts. He has written about branding for publica...