Startup Research

Sydney Winter 2013 Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Goal:
Choose your business and market.

Date:
2013-04-02, 06:30 PM

Mentors


8.25
Tom Frazier
CEO, ProcessGo!

Tom Frazier is the CEO of ProcessGo!, an enterprise focused startup. Tom has nearly 20 years experience in technology and enterprise business. He has served as a senior executive in a range of businesses covering Australia, US and Asian markets. His previous consumer foc...

8.65
Ari Klinger
Partner, Right Click Capital

Ari Klinger is a Partner at Right Click Capital, based in Sydney, Australia. Ari has extensive experience in starting, building and selling Internet-related businesses. He was the co-founder and CEO of iMega, an online media network with over 30 million visitors a mon...

7.65
Nic Lowe
Co-Founder, GoGet

Nic is the Co-founder of GoGet, a Sydney-based Carsharing company. Prior to GoGet, Nic was Vice President of Debt Market Trading at Deutsche Bank, Associate Director of Schroders Australia, and Funding Analyst at Goldman Sachs UK. He has a Masters in Economics and Intern...

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