Presentation and Publicity

New York Spring 2013 Semester

How do you get the world to take notice of your company? What are tips and tricks to present your business? What tools do you need to succeed with outreach? How do you identify newsworthy milestones? How do you craft a successful media release? What are effective tactics to get social media, the blogosphere and traditional media to take notice? What are common media mistakes for new companies?

Goal:
Prepare for publicity.

Date:
2013-06-19, 06:30 PM

Mentors


8.86
Joseph Jaffe
Founder & CEO, Evol8tion, LLC

One of the most sought-after consultants, speakers and thought leaders on innovation, marketing, new media and social media, Joseph Jaffe is Founder & Partner of Evol8tion, LLC (www.startupsforbrands.com), an innovation agency that matches early stage startups with establ...

8.71
Andrew Beinbrink
CEO, SportsForce

Andrew Beinbrink is the CEO and Founder of SportsForce (www.sportsforceonline.com), a web-based Software/Coach as service for aspiring student-athlete to maximize their recruiting and scholarships opportunities. SportsForce is Andrew's 3rd start-up with sports software co...

8.43
Meghan Messenger
Co-Founder, Next Jump

Meghan Messenger serves as Co-Founder & Chief of Staff at Next Jump, Inc. (NxJ). Meghan started as a local sales intern for Next Jump in 1998 and helped grow the business though the first dot-com bubble to over 150 employees. A few years later, Next Jump survived the dot-...

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