Naming and Branding
New York Spring 2013 Semester
What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?
Name and brand your business.
2013-04-10, 06:30 PM
Founder / CEO, Promotional Communications LLC
My name is Daniel Seidman and I am a Partner/Founder of Promotional Communications LLC.
My previous company was DigiX BVBA which I founded in 2008 and sold to Promotional Communications in 2008.
Other creations of mine are GrapeX, the worlds first online wine fu...
Founder & CEO, Scratch Music Group, Inc.
Rob Principe is the founder and CEO of Scratch Music Group, Inc., a venture-backed, high growth music and technology company. Since its founding in 2002, Scratch has built the first and largest national network of heavily screened marquee DJs (900+ members), which it util...
CEO and Co-Founder
Jennie Baird was the co-founder and CEO of BabyNameWizard.com and NameCandy.com, sites that reached over 1 million visitors each month and that were recognized on numerous "Best of the Web" lists, including TIME's 50 Best Websites. She sold her company to CafeMom/CMI Mar...