Naming and Branding

New York Spring 2013 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2013-04-10, 06:30 PM

Mentors


8.04
Dan Seidman
Founder / CEO, Promotional Communications LLC

My name is Daniel Seidman and I am a Partner/Founder of Promotional Communications LLC. My previous company was DigiX BVBA which I founded in 2008 and sold to Promotional Communications in 2008. Other creations of mine are GrapeX, the worlds first online wine fu...

8.16
Rob Principe
Founder & CEO, Scratch Music Group, Inc.

Rob Principe is the founder and CEO of Scratch Music Group, Inc., a venture-backed, high growth music and technology company. Since its founding in 2002, Scratch has built the first and largest national network of heavily screened marquee DJs (900+ members), which it util...

8.12
Jennie Baird
CEO and Co-Founder

Jennie Baird is the co-founder and CEO of BabyNameWizard.com and NameCandy.com, sites that reach approximately 1 million visitors each month and that have been recognized on numerous "Best of the Web" lists, including TIME's 50 Best Websites. Jennie is an experienced dig...

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